ASG and MediaCom enter "strategic alliance"
Belfast-based marketing and communications company ASG has entered into a partnership with MediaCom to "explore and develop joint opportunities" in the UK and Ireland.
David Shearer, managing director of MediaCom Edinburgh, said the two agencies would work together for clients.
“Both ASG and MediaCom are very conscious of the fact that, in today’s marketing environment, client marketers are under more and more pressure to provide solid justification for investment decisions," Shearer said.
“MediaCom’s accountability tools and strategic planning ability combined with ASG’s range of communications expertise and specialist local knowledge make this partnership a powerful combination.”
MediaCom has more than 190 clients in the UK Ireland, serviced by 632 staff in offices in London, Manchester, Dublin and Edinburgh.
ASG has been in business for more than 25 years and offers advertising, recruitment, public relations, design, branding and digital.