Updated identity and new packaging for Dalepak range
Food brand Dalepak is to launch a newly evolved identity and packaging design.
Created by CHILLI UK, the design aims to position Dalepak’s food range, including frozen meat and meat free products, as being for the whole family.
The updated brand has been developed to coincide with the company’s core lines increasing in size, with the new packs also featuring new typography, photography and a ‘Big Size, Big Taste’ icon being placed prominently in order to create ‘a more impactful and contemporary’ appearance.
David Whittle, managing director of CHILLI UK commented: “Dalepak is a well established family brand, but it was great to work with the team to help them evolve - we’ve achieved that without compromising its instantly recognisable look and feel.”
The packaging will roll out nationwide from the end of March.