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Sheridan Co

Swarovski's first fragrance promoted through Selfridges shop front

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By The Drum Team, Editorial

March 16, 2011 | 2 min read

A window display to promote the launch of Swarovski’s first fragrance has been created for Selfridges on Oxford Street.

The display by Sheridan&Co is to promote Aura by Swarovski, and is the first scent to be launched since the company agreed a licensing agreement with Clarins Fragrance Group in 2008.

Sheridan&Co was handed the brief to create two windows for the launch around the theme of ‘the luminescent fragrance’.

Working from promotional graphics provided by Swarovski, the agency aims to create a feeling of light and movement through the use of materials and lighting.

Thousands Swarovski crystals adorn the specially commission three-metre crystal column, which has been backlit by LED stripes, to create the focal point, while mirror vinyl strips and crystals have been applied to the window to play with the light.

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