'Surprise Yourself' with £3.5m VisitScotland campaign

The new TV advert for VisitScotland's £3.5 million has been released, introducing its new line ‘Surprise

The campaign, created by The Leith Agency, aims to present a ‘surprising twist’ to promote the country, and will help with the tourism body’s strategy to generate over £65 million for the Scottish economy.

Directed by David Eustace, the campaign replaces VisitScotland’s ‘Senses’ campaign, and has had investment from the Scottish Government of £1.5 million.

Glasgow production house MTP produced the campaign.

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