New Bernard Matthews Farms campaign launches
Bernard Matthews Farms has launched its new ‘Marco meets’ TV ad campaign, featuring brand ambassador Marco Pierre White cooking turkey dishes for TV personalities before eulogising the humble bird.
The first ad of the series sees White serving a roasted turkey breast joint to Martin Kemp of Spandau Ballet fame in the idyllic setting of a countryside inn.
The ad, and the others to follow it, aim to get the UK eating more turkey all year round and are set to run throughout the summer months as part of a £10m integrated campaign which also includes sampling, PR, advertorial and digital activity.
Hotspur & Argyle produced the campaign.