IPC Media restructures IPC advertising team


By The Drum Team | Editorial

March 15, 2011 | 3 min read

IPC Media has restructured IPC Advertising to create a new centralised print trading team, as well as a creative solutions service.

The restructure has led to the promotion of Kate Mackenzie (pictured), IPC Weeklies group advertising director to the new role of IPC advertising trading director and will report to managing director Charlie Meredith.

In her new role, Mackenzie will oversee the merged print trading team who will service agencies and clients who wish to advertise through IPC’s portfolio.

Also reporting to Meredith will be Matt Downs, group advertising director has also been promoted to the role of creative solutions director, who will oversee the new creative solutions service.

Alex Russell, group advertising director for IPC Southbank will continue in his current role, although Ian Tournes, currently group trading director, will become corporate advertising director, with the responsibility to act as key liaison with agencies. He too will report into Charlie Meredith.

Charlie Meredith explained: “This restructure of our divisional trading units into one trading team selling key audiences makes absolute sense. We are aligning our trading practices more closely and driving the effectiveness and co-ordination of our trading sell to best meet the needs of our agency partners.”

The restructure takes immediate effect.


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