The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

March 14, 2011 | 1 min read

Ferry company Stena Line is to roll out a new advertising campaign across UK and Ireland using the tagline ‘We do travel differently’.

The 50 second commercial, created by Ardmore Advertising and produced by The Gate Films, will run across ITV regions, SKY and RTÉ channels.

The advert was directed by Phil Taylor.

John Keane, managing director of Ardmore Advertising, explained: “At the outset of the creative process we identified that Stena Line’s fastidious and relentless attention to detail in everything from customer service to onboard design features sets the company apart from the competition. We have created a commercial that will enable Stena Line to achieve stand-out against national and international brand advertising.”

The campaign will be supported by outdoor, radio and press.

the Gate Film Advertising Stena Line

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