Modern Marketing

Factor 3 commissioned for new Bradfords identity design


By The Drum Team | Staff Writer

March 14, 2011 | 2 min read

Independent builders’ merchants Bradfords tasks Factor 3 with new identity and communications design as it aims to become the largest privately own builders’ merchant in the UK.

Bradfords, which has 26 branches through out the South West, Herefordshire and Worcestershire, as well as a new branch set to open in St Austell, has tasked Factor 3 with the creation of a new brand identity, which will roll out across all media and collateral.

Nick Fairburn, director of Factor 3, commented: “Bradfords is a long established company with an excellent reputation. It will be a privilege to work with them to secure continued success and growth.”

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The new Bradford’s identity will be roll out across a new website and CRM programme, as well as a loyalty scheme which will be implemented from 2012.

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