Blossom Hill launches new wine range with Bloom
Diageo-owned wine brand Blossom Hill is set to launch a new range of premium blended wines designed by Bloom.
The Vineyard Collection will be unveiled at the annual Californian Wine Tasting Event on 22 March, with the design by Bloom looking to balance “classic credible wine language” with the brand’s “evocative sunny personality”.
The new range will be the biggest innovation project from Blossom Hill to date, creating a new premium blended wines sector and building on the success of fruit-led blended wines from Blossom Hill.
Bloom has also designed Blossom Hill’s Winemakers Reserve, a relaunch of the current varietals range, with chairman Ben White commenting: “The design needed to drive the quality perception of Blossom Hill without losing the brand’s accessibility amongst everyday wine drinkers.”