SHARP Agency and students create Gola ad
The SHARP Agency has enlisted students to help create a new advertising campaign for Gola.
The Huddersfield agency was briefed to "communicate the Gola Classics brand in an aspirational way" following a pitch.
It then brought in a group of students from Huddersfield University to work out ideas that would resonate with young audiences.
SHARP calls this way of working 'Co-Create'. It picked up the Best Western Hotels business after presenting the same approach earlier this year.
Donna Hill, marketing manager for Gola, said: "We were thoroughly impressed by the level of insight that the Co-Create process provided and are confident the creative solution we arrived at will strike a natural affinity with our core audience."