Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

MG turns to Ridley Scott in bid to relaunch brand in UK

Film director Ridley Scott is to return to his roots in advertising as he is handed the reigns to relaunch the MG brand in the UK.

Scott’s company, Ridley Scott Associates, has been hired to produce a new TV commercial highlighting the new image for MG, the first TV campaign from the company in seven years.

The multi million pound campaign will also promote the new MG6 model and will be created by DCH in London.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis