Facebook file/March 11: Why women love the social network
Do women really spend more time on Facebook than men? And is it really all about their appearance? Stand by for outrage
Men on the other hand customarily based self-worth on competition and achievement, said Michael Stefanone, who led the research.
“We found that women actually spent more time online, they had larger networks and shared somewhere in the order of five times as many photographs as their male counterparts,” Stefanone said.
Stefanone and his team looked at the amount of time subjects spent managing their profiles, the number of photos they shared and how “promiscuous” they were when it came to adding friends to their lists
Stefanone found his results unnerving.“It is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance—in this case, by posting photos of themselves on Facebook as a form of advertisement. Perhaps this reflects the distorted value pegged to women's looks throughout popular culture."