Dreams hands £1m search media contract to Starcom MediaVest


By The Drum Team | Staff Writer

March 9, 2011 | 2 min read

Bed retailer Dreams has handed its search media business to media planner and buyer Starcom MediaVest Group.

Starcom picked up the retailer’s £35 million media account in December, the same week that previous account holder Robson Brown was initially closed, and has now chosen to hand the company its £1 million search contract.

According to Campaign, Brilliant Media and Greenlight also pitched for the contract.

Last month, Dreams handed its creative contract to Rainey Kelly Campbell Roalfe/Y&R, also previously held by Robson Brown.

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