Read our new manifesto

Explore our new sections and topics

Dreams hands £1m search media contract to Starcom MediaVest

Bed retailer Dreams has handed its search media business to media planner and buyer Starcom MediaVest Group.

Starcom picked up the retailer’s £35 million media account in December, the same week that previous account holder Robson Brown was initially closed, and has now chosen to hand the company its £1 million search contract.

According to Campaign, Brilliant Media and Greenlight also pitched for the contract.

Last month, Dreams handed its creative contract to Rainey Kelly Campbell Roalfe/Y&R, also previously held by Robson Brown.