Dreams hands £1m search media contract to Starcom MediaVest
Bed retailer Dreams has handed its search media business to media planner and buyer Starcom MediaVest Group.
Starcom picked up the retailer’s £35 million media account in December, the same week that previous account holder Robson Brown was initially closed, and has now chosen to hand the company its £1 million search contract.
According to Campaign, Brilliant Media and Greenlight also pitched for the contract.
Last month, Dreams handed its creative contract to Rainey Kelly Campbell Roalfe/Y&R, also previously held by Robson Brown.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up