Sales strategist Hesketh become associate director at Ocean Outdoor

Ocean Outdoor has announced the appointment of industry sales strategist Rob Hosketh as an associate director.

Hesketh formerly oversaw the running of Open, the client strategy division of JC Decaux.

He joins with the remit of working across the company’s associated group agencies and will focus on client business development, while also taking over the responsibilities of head of digital Claire Shooman and liaise with creative agencies while she is on maternity leave.

Iain Chapman, outdoor sales director for Ocean, commented: “Rob has a track record for pushing the boundaries of what is possible in Outdoor. Combining his experience with Ocean’s high-profile portfolio of assets puts us in pole position to offer our customers innovative solutions in a diverse and evolving marketplace.”

Hesketh added: “Today’s advertisers need to be even more inventive and inspired. Ocean’s portfolio allows for exactly the kind of show stopping street creative that only Outdoor can deliver to brands.”

His appointment follows that of Keith Crisp who also joined as an association director and handed responsibility for all poster specialists and agencies outside of London.

Keith joined from Viacom Brand Solutions where he was vice president, director of regional and international investments.

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