Highland Spring set to hold marketing pitch
Bottled water brand Highland Spring is set to hold a pitch for its marketing account, a process that will involve long standing incumbent Merle.
The four-way pitch will be held this week, overseen by the group’s head of brand marketing Paul Condron.
Merle has worked with the brand for over a decade and recently created a series of adverts featuring famous scenes from black and white classic Hollywood movies including Lassie Come Home and Frankenstein and inserting a bottle of the water in colour into the picture.
Paul Condron commented : "Highland Spring has decided to review its strategic brand planning and advertising account and is currently undertaking a competitive pitch. With the help of the Recommended Agency Register (RAR) we have selected four agencies including incumbent, Glasgow based merle. Pitch presentations will take place later this week in response to our brief."
It is understood that a new campaign created by Merle is also set to roll out soon.