Fresh Award winners announced

The full list of winners from the event, held at Deansgate Hilton, are below.

The Fresh PR Awards Results 2011

Grand Prix

• Willoughby Public Relations - Christmas at Warwick Castle, Warwick Castle

Promotional Section

PR Stunt or Event

• Willoughby Public Relations - Christmas at Warwick Castle, Warwick Castle Gold

• SO PR - Tomica –The world’s tallest toy train track, Tomy UK Silver

• Staniforth - Driving Britain Forward: Nissan’s 36ft Extended Vehicle, Nissan Bronze

• de Winter - de Winter Goes Nuts, Big D Nuts

• Pegasus - Fitball Fundraiser, Simplyhealth

• Smith & Smith PR - Pineapple Eyewear Launch – A Sparkling Spectacle, Brulima Optical Group

Use of Celebrity

• 3x1 – Water on the Web, Highland Spring Gold

• Bird Consultancy - Build and Launch PR Campaign for The Point at Lancashire County Cricket Club, Lancashire County Cricket Club

• Gardiner Richardson Ltd- NEIEP – North East Home Composting Campaign, North East Improvement and Efficiency Partnership

• SKV – Pure Genius, MOSI

• Smith & Smith PR - Pineapple Eyewear Launch – A Sparkling Spectacle, Brulimar Optical Group / Pineapple Eyewear Broadcast

Broadcast

There are no entries shortlisted in this category.

Media Section

Media Relations

• Grayling North – ‘Who Cares?’ – NHS Carers Direct Gold

• Euro RSCG PR UK - The Home of Fresh Baking, Greggs Silver

• Gardiner Richardson Ltd - ‘Stop selling alcohol at pocket money prices’ – a campaign for a minimum price, Balance - North East Alcohol Office Bronze

• Grayling - Talisker Bounty Boat, Diageo

• JAMpr Ltd - Cluckin' Good Relations, Rectory Food Group

• Peppermint PR Ltd - Rooney Is England’s Best Snorer for Sound Asleep, Sound Asleep

Digital Media

• Willoughby PR – Christmas at Warwick Castle, Warwick Castle Gold

• Democracy PR – Get Your Rocks Off, The Rock, Bury Silver

• Public - Bringing Merchant Gourmet to The Masses, Merchant Gourmet Bronze

• SKV – Pure Genius, MOSI Bronze

• 3x1 – Water on the Web, Highland Spring

• Cirkle – Pink Energy Pledge, Energizer

• Cool Blue Brand Communications – DX2 Darlington Experiment 2.0, Darlington Partnership

Print Media

There are no entries shortlisted in this category.

Communications Section

Internal Communications

• RS Components Ltd - Face2Face, RS Components Gold

• KC - KC: proud to be part of local life, KC Silver

• Comms Team Ltd – Spectrum, Carillion plc

• Marick Communications - i4 Innovation Campaign 2010, Magnox North & Magnox South

External Communications

• Stockport Council - Giving Stockport a BOOST, Stockport Council Gold

• JBP - More than just an agriculture show, Royal Bath & West Show Silver

• Willoughby PR - Christmas at Warwick Castle, Warwick Castle Silver

• Bray Leino - The Rye Smile Campaign, The Village Bakery, Melmerby

• Grayling - Reviving Lloyds Corporate Reputation, Lloyds Banking Group Corporate Division

• O Communications - Time to Change - Let’s end mental health discrimination in the North East, NHS North East Strategic Health Authority, Big Lottery & Comic Relief

Integrated Communications

• Bray Leino - Love Toast Love Vogel’s, Vogel’s Gold

• 3x1 – Water on the Web, Highland Spring Silver

• Staniforth - Driving Britain Forward: Nissan’s 36ft Extended Vehicle, Nissan Bronze

• Gardiner Richardson Ltd - Extraordinary Measures, English Heritage

• Lava - We Do Love To Be Beside The North SEAS, East Lindsey District Council

• Lava - Putting Skegness On The Arts Map! East Lindsey District Council

• Stockport Council - Giving Stockport A BOOST, Stockport Council

Action Section

Green PR

• Cool Blue Brand Communications Ltd - Trees4Trees, Barker and Stonehouse’s not-for-profit re-forestation scheme, Barker and Stonehouse Gold

• Gardiner Richardson Ltd - NEIEP – North East Home Composting Campaign, North East Improvement and Efficiency Partnership Silver

• Footprint Communications - Turning Over A New Leaf: Green Office Week, Avery Office Products

• SKV Communications - Building Reputation – The Salford University Energy House, University of Salford

• Stockport Council - Stockport Cutting The Carbs, Stockport Council

Not for Profit

• Peppermint PR Ltd - Genesis: fighting to make one in ten, none in ten, The Genesis Breast Cancer Prevention Appeal Silver

• SKV Communications - Nudes at Ten, The Lowry Bronze

• Catapult PR - Spreading The Love, The World's Original Marmalade Festival

• NHS North West - Flu Fighters – Staff Flu Campaign, NHS North West

• Proof Communication - Cyber Security Challenge UK Launch, Cyber Security Challenge UK

Issues or Crisis Management

• IPB Communications Ltd - Irlam Gas Explosion, City West Gas Explosion Bronze

• Staniforth - Snow Closes Chill Factore, Chill Factore Bronze

• HR Media Ltd - Sheffield Forgemasters – Government Loan Decision, Sheffield Forgemasters International Ltd

Public Arena Section

Public Sector

• Grayling North – ‘Who Cares?’ – NHS Carers Direct Gold

• Stockport Council - Giving Stockport a Boost, Stockport Council Silver

• Lava - Putting Skegness On The Arts Map! East Lindsey District Council Bronze

• BCS PR - National Apprenticeship Week, East Midlands Regional, National Apprenticeship Service

• Ware Anthony Rust – BACS London Local Authority Campaign, BACS Payment Schemes Limited

Public Affairs or Lobbying

• Gardiner Richardson Ltd - ‘Stop Selling Alcohol At Pocket Money Prices’ – A Campaign For A Minimum Price,

Balance North East Alcohol Office Silver

• Pelican Public Relations - Scrapping The Red Tape, BMRA

• Willoughby Public Relations - Getting A Seat At The Top Table, Worcester Bosch Group

Community Relations

• IPB Communications Ltd - Reinventing Community Consultation, Tesco Silver

• de Winter - Get Sorted, Golden Square Shopping Centre Bronze

• Euro RSCG PR UK - Euro RSCG PR UK: Creating a Sporting Legacy for Asda Sporting Chance, Asda Bronze

• Insight With Passion - The Charity Dreamgirls – Giving A Community Soul, Smaller, lesser known charities including the Retail Trust, Overgate Hospice, the Willow Foundation, Leonard Cheshire Disability and many more.

• SKV Communications - Winning Back The Old Trafford Ashes, Lancashire County Cricket Club

• Tricker PR - Aberdeen Asset Management Universities’ Boat Race, Aberdeen Asset Management

Corporate & Consumer

Business to Business or Trade Marketing

• Peppermint PR Ltd - The Rehabilitation of Styles&Wood, Styles&Wood Silver

• Ware Anthony Rust - BACS Late Payment Campaign, BACS Payment Schemes Limited Bronze

• Bird Consultancy - Build and Launch PR Campaign for The Point at Lancashire County Cricket Club, Lancashire County Cricket Club

• Cirkle - Walkers Flavour Cup, Walkers

• JAMpr Ltd - Cluckin’ Good Results, Rectory Food Group

• O Communications - Putting Quorum on the Map, Quorum Business Park

• Pelican Public Relations - Making A Cool Profit, British Frozen Food Federation

Consumer

• Peppermint PR - Rooney Is England’s Best Snorer For Sound Asleep, Sound Asleep Gold

• Pegasus PR - A Helping Hand For Hair Loss, Lifes2good/Viviscal Silver

• de Winter - de Winter goes nuts, BigD Nuts Bronze

• Cirkle - Typh-OO-Along, Typhoo Tea Ltd

• Euro RSCG PR - Mecca Bingo Buddy of the Year 2010, Mecca Bingo

• Osprey Communications - Putting Hadrian’s Wall In The Spotlight, Hadrian's Wall Heritage Limited

• Pegasus PR - My Pet Superstar – Making The Drontal Brand Bark Louder, Bayer Animal Health

Corporate

• Bottle PR - Poundland Gets the Middle Class Vote, Poundland Gold

• Peppermint PR - The Rehabilitation of Styles&Wood, Styles&Wood Silver

• Cool Blue Brand Communications Ltd - Launch of Temenos, Tees Valley Unlimited

• HR Media - Funding to Grow – the Launch of Finance Yorkshire, Finance Yorkshire

Other

Low Budget

• Peppermint PR Ltd - Rooney Is England’s Best Snorer For Sound Asleep, Sound Asleep Gold

• Pegasus PR – Fun Facts Sun Safe 2010, sk:n Silver

• Rave Communications - Graco Ambassador Competition, Graco Bronze

• BCS PR - Nottingham Food & Drink Festival, We Are Nottingham

• Catapult PR - Spreading The Love, The World's Original Marmalade Festival

• Cirkle - Typh-OO-Along, Typhoo Tea Ltd

• The Write Angle PR & Marketing - ‘What’s The G?’ Preston Guild 2012

Research & Response

• Kelso Consulting – 2010 Expenses Benchmark Report, GlobalExpense Gold

• Pegasus PR – Getting Ahead of Headlice, Hedrin (Thornton & Ross) Silver

• Kelso Consulting – Data throws spotlight on local government inefficiencies – innovative use of recycled data gives low-profile consultancy front page headlines, Knox D'Arcy (management consultants)

• •

Austerity Marketing

• Kelso Consulting - “Spotlight thrown on local government inefficiency – innovative use of media & recycled data lets unknown consultancy create front page headlines”, Knox D'Arcy Bronze

• Azzurri Communications - 10:000 to 1: proving the ROI of PR, Azzurri

• Comms Team Ltd - Spectrum, Carillion plc

People & Teams

Young Professional

• Victoria McGovern – Bottle PR Winner

• Katherine Shenton -The Sky’s the Limit, Gardiner Richardson

• Rich Leigh – submission for Young Professional, 10 Yetis

Sole Practitioner or Small Team

• Footprint Communications – Stepping Up to the Mark Winner

• Azzurri Communications

• Osprey Communications

• Rave Communications – The Small Team with Big Ambitions

In House Team

• Stockport Council – Stockport Council’s Marketing & Communications Team Winner

Consultancy Team

• Peppermint PR Ltd Winner

• Cool Blue Brand Communications Ltd

• Gardiner Richardson Ltd

• Lava PR – A Midlands PR Success

• Pegasus PR

• Pelican Public Relations

• skv communications