Richard Desmond, the media mogul behind Channel 5 and Express newspapers, has teamed up with PR agency Outside Organisation in order to create a talent management agency for his media empire.
Desmond is said to be keen to harness his newly acquired multi platform depth to combine the audience of print titles, such as OK! with feed through TV programming.
The intention is to create a new breed of “celebrities”, such as former shop girl Sian Welby who now presents Channel 5’s weather bulletins.
Desmond is currently engaged in negotiations to pull out of his Sky News contract early, in order to pursue his ambition of creating a more populist and gossip driven bulletin.