Digital salary survey: why brands and clients pay better than agencies
Recruitment company Propel London has produced a salary survey looking at the digital industry and charting the salaries of over 1,500 new job vacancies in the digital market in the second half of 2010. Here we take a look at the company’s findings on the digital salaries at brands.
Digital roles in brands are more varied than ever before. Whether they’re large or small, brands are steadily investing in talent that can help them make the most of the myriad opportunities that digital provides.
Generalists – the Online Marketing Executives, Managers and Heads of – are still the most in-demand people in the space. But following close behind are specialists in search marketing, ECRM, analytics and product development.
With the exception of analytics roles, every specialism in the client side saw growth in average salaries in H2.
Most notably this growth was visible in Ad Ops, traditionally the remit of networks and media agencies, it seems that brands and publishers recognise the need to bring a full range of specialist digital skills in house.
In H1 2010 digital roles in brands were better paid than the industry average. In H2 this trend has continued at all levels of seniority, but most noticeably for senior roles. Strategic digital leadership for brands is at a premium.
Salary growth in the sector has accelerated since H1 - from -0.7% up to 3%. Whilst this is still slower than the rest of the digital industry, areas like search and affiliates have seen growth double that of the industry average.