Digital salary survey: how much should you earn working in social media?
Recruitment company Propel London has produced a salary survey looking at the digital industry and charting the salaries of over 1,500 new job vacancies in the digital market in the second half of 2010. Here we take a look at the company’s findings on the digital salaries for social media.
The perception among digital jobseekers that social is a cutting edge and desirable career path which is well worth getting involved in means that candidates consistently apply in large numbers for social vacancies. Where candidate demand for roles is high, salaries will generally be lower than industry averages. We saw this effect in H1 2010 and it continued into H2.
What’s more, because social is a relatively new and unknown discipline, the value of prospective employees will frequently lies in their transferable skills and experience, and not in previously proven social media skills. The impact on salaries can again be detrimental – bringing in talent from outside the social industry is essential for the growth and success of businesses in the space, but paying a premium salary for someone who is yet to prove themselves can be a gamble for employers.
The result is that in 2010 salaries in social media were lower than industry averages. That being said, in H1 we saw above average growth in salaries within social media. We are likely to see this continue into 2011 as demand for talent increases still further, and professionals gain experience in social media skills.
How much should you earn working in creative agencies?
How much should you earn working in digital design?
How much should you earn working in user experience & information architecture roles?
How much should you earn working in mobile marketing?
How much should you earn working in media planning and sales?