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Charterhouse looks to Cube3 for new brand


By The Drum Team, Editorial

March 2, 2011 | 2 min read

Manchester-based Cube3 has been commissioned to create a new brand to assist with the growth of leading Central London property experts, Charterhouse.

The company, which acquires and redevelops exclusive properties in the most prestigious areas of London are leading on what Paramount Magazine recently reported as ‘an increasing demand’ for London-based high end property. With the price of the average house falling for the fifth time in seven months, high-end investors have been further encouraged to invest in London’s lucrative property scene. The positioning of the Charterhouse brand was vital along with the selection of a new marketing partner who could lead them in co-ordinating sales and marketing assets to present individual properties worth in excess of £10m to a discerning international clientele. Cube3 secured the contract over a number of other London agencies. Cube3’s Managing Director, Karl Barker said: "Winning this business against some heavyweight London agencies is a significant milestone for us and firmly puts Cube3 on the map. We are grateful that geographical location differences didn't affect our selection and it gives us the ability to extend our offering into London.”
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