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Uniform stands by Johnny Ball despite climate criticism


By The Drum Team, Editorial

March 1, 2011 | 2 min read

Liverpool agency Uniform today launches a new website featuring the voice of Johnny Ball, who recently hit the headlines after making comments in which he appeared to deny climate change.

The former children's TV presenter has been at the centre of abuse from environmentalists having denied the existence of climate change in an interview he game to the Times Educational Supplement.

In that interview he said: “Of course mankind is a great burden on the earth, but films have been introduced into schools which imply that the earth may not be able to sustain human life as we know it, in around 39 years’ time, which is unscientific, alarmist nonsense.”

Brand communications agency Uniform has been working with Ball to help tell the story behind the agency’s philosophy and its Piece of Cake branding process for its new website.

Nick Howe, managing director of Uniform said: “Obviously we had no idea that the issues surrounding Johnny Ball’s comments would start to make the headlines again. It looked like they had died – as he made his thoughts clear back in 2009.

“The headlines were never going to affect us using Johnny Ball. He’s been victimised for opening a debate on the issue. Johnny has taken science and technology to the masses for more than 30 years – few people can tell a story with his passion and that’s why we wanted to work with him.”

The new website featuring Johnny Ball films goes live today (Tuesday 1 March).

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