New Crabbie's flavours launch to boost brand appeal
Halewood International is launching two new variants of its Crabbie's adult soft drink as it looks to "broaden the appeal of the brand".
The new drinks are John Crabbie's Diet & 'Twist of Orange', which will both be available to the take home market.
Richard Clark, head of innovation at Halewood International, said: "The adult soft drinks market experienced significant growth in 2010 as consumers increasingly looked for alternatives to alcohol due to health concerns and lifestyle choices which have led to reductions in the consumption of alcohol both in the On Trade and Take Home market."