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Asda pulls multi-million POS contract from Bezier in favour of Delta


By The Drum Team, Editorial

March 1, 2011 | 2 min read

Asda has pulled its multi-million pound print management point-of-sale contract from Bezier, and appointed rival firm Delta Group in its place.

The retailer has been reviewing the deal for several months and is reported as saying: “We put a brief to the market for a provider who could deliver all our requirements. The Delta Group scored highly across the board and as a result we will be offering the contract to them.”

Bezier's, which has nine sites around the UK, made its name as a print management specialist but also branched into the creative sector, and was responsible for taking over Poulters in Leeds. Although the agency closed Bezier retained an office at the former Poulters building at Rose Wharf and has a print plant in Wakefield. It is not clear how the loss of Asda will impact on jobs within the group but chairman David Mitchell told PrintWeek:

“Delta are in for quite a ride. Our staff who work on the Asda account have been absolute heroes, and it is good to see Asda acknowledge that.

“Our lenders have been absolutely aware of the new situation and our facilities and funding going forward reflect that. We're pretty confident that the capacity will be filled.”

Headquartered in London it is understood Delta will now launch a Leeds base, and may take on some of the Bezier staff under TUPE regulations.

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