23 Red chairman says regional service still important following office closures
Following the news that marketing agency 23 Red is set to close its regional offices, Jane Asscher chairman and CEO of the agency said that it would still continue its service levels within the regions.
Yesterday it was revealed that the agency had decided to close its offices in Nottingham and Bristol while maintaining its London office, which also meant the departure of regional managing director Stephanie Drakes.
“The agency has not been immune from public sector cuts, we have however a very balanced business base and what we have decided to do is to restructure the agency and in doing that we have closed the regional offices. Despite that, the regional offer will remain very important to us.”
Asscher added that public sector communications was becoming increasingly ‘local’ but companies are unable to have an office in every single location.
“We have had to look at what the best model is for delivering local and regional work and what we have done is to look at a different model for delivering local and regional work.”
The strategy will see the agency adopt a ‘cascade mode’ where it will deliver national campaigns locally through delivery partners and also working with ‘embedded consultants’ who are in the locality for each piece of business.
“Regional and local is very important in terms of communications with the Big Society and the current Government agenda,” continued Asscher.
“But we have decided to use a more cost effective model which is not to have offices in every locality, but to take a different model.”
She confirmed that one of those clients that the agency would continue to work with in the media was the East Midlands Development Agency.