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Supermarkets bow to Mumsnet pressure to cover up lads mags

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By The Drum Team, Editorial

February 24, 2011 | 2 min read

UK supermarket chains have agreed to cover up ‘lads mags’ such as Nuts and Zoo from plain sight, with Tesco also announce that it will move the publications onto top shelves in response to calls from parenting website Mumsnet.

The Co-operative, Asda, Tesco and Morrisions have agree to demands that such magazines targeting males, that feature risqué imagery, will be covered, with Asda introducing ‘modesty boards’ over the covers and BP also agreeing to act in its forecourts.

Only WH Smith has resisted any reaction, stating that it had a ‘strict display policy’ already in place that meant that men’s lifestyle titles were displayed away from woman’s or children’s publications.

Meanwhile, Sainsbury’s has been using modesty covers for lads mags since 2007.

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