The Grand National has appointed Kenyon Fraser to handle its PR for the three-day event.
The agency has appointed having worked with Aintree Racecourse on numerous projects and has been tasked with promoting its show piece event, beginning on April 7.
“You could say we’ve backed another winner,” commented Richard Kenyon, MD of Kenyon Fraser.
“We’ve had a string of new business wins this year and working to promote one of the world’s best loved sporting events is another significant step for us.
“We have worked with Aintree Racecourse on numerous projects over the years and to be promoting its annual showpiece event is very exciting for us," he added.