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Office Depot launches PC World store-in-store concept with Factor 3

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By The Drum Team | Staff Writer

February 22, 2011 | 2 min read

Cheltenham-based creative and marketing agency Factor 3 has developed the poster and advertising campaign for Office Depot that launches a new ‘store-in- store’ concept within PC World.

Office Depot is a major office products, office furniture and stationery supplier and the trial includes PC World stores in Croydon and Bristol plus a further four stores nationwide over the next six months.

It marks Office Depot’s first foray into the retail channel in the UK.

“It’s a natural fit”, says Factor 3 Client Services Director Nick Fairburn. “The two companies combine very well and the trial stores now provide almost everything the business customer needs”.

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Nick continued “Our creative work is designed to create awareness of the initiative in the local area and generate branch visits over the launch period. Building on the complementary skills of Office Depot and PC World was key”.

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