Coca-Cola Zero is to return to TV screens this week with the launch of a new campaign showcasing its 'The Impossible Made Possible' ethos.
The new blockbuster-inspired TV ad, titled 'The Date', is supported by out of home advertising and breaks on screens during the UEFA Champions League and popular comedy and drama shows, targeting the brand's core audience of 20 to 40 year old males.
The 60 and 40 second TV spots and a 30 second cinema edit have been created by Grey Copenhagen and show a young man, having unintentionally stood-up his date, sipping Coca-Cola Zero before being transformed and transported by a SWAT team to arrive just in time to sweep his date off her feet and expel another suitor.
A further 20 second execution centres on the Coca-Cola Zero’s core message of 'Great Coke Taste, Zero Sugar’, while 96 sheets feature the tagline 'Taste is Believing' with additional out-of-home media to follow throughout the year.
Coca-Cola Great Britain market activation director Zoe Howorth commented: "The new Coca-Cola Zero campaign fosters continued dialogue with our target audience, portraying an action-packed scenario designed to entertain and resonate whilst communicating the Coca-Cola Zero ethos.
"By bringing to life the 'The Impossible Made Possible' core creative idea and focusing on the intrinsic message of 'Taste is Believing', the campaign demonstrates the unique appeal of Coke Zero - that 'Great Coke Taste' and 'Zero Sugar' is possible."