Watch The Drum's new weekly round-up of the biggest news in social media.
We've been working on the format with Manchester-based producer Byron Evans, and after receiving some very kind feedback on our pilot episode we've decided to try Trending as a regular series.
You can watch our first episode, sponsored by social media and PR agency Umpf, below.
As always, we'd love to hear your thoughts. Add a comment below or tweet us @thedrum and tell us what you would like to see from Trending.
Here's where you can find the stories covered this week: