Modern Marketing

Marketing Birmingham funding cut by more than £500k


By The Drum Team | Staff Writer

February 18, 2011 | 3 min read

Council cuts in Birmingham have extended to the city’s marketing department, with Marketing Birmingham confirming a £552,000 cut to its 2011/12 funding from Birmingham City Council.

A Marketing Birmingham spokesperson confirmed: "Marketing Birmingham has received an 11% cut in funding from Birmingham City Council for 2011/12, which is equal to 6% of its total annual budget of £8.5 million.

"Local government budget cuts have been felt across the UK and, as a private/public sector funded organisation, Marketing Birmingham is not immune. However, we have been working with the City Council for some time to minimise the impact of this cut and have already identified a number of alternative funding streams, including European monies."

Birmingham City Council has already confirmed more than 7,000 job cuts, with 4,300 posts cut from its 19,000-strong workforce and 3,000 more transferred out of the council into a schools’ co-operative.

It has not yet been confirmed if Marketing Birmingham is to face redundancies

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Unison assistant general secretary Roger McKenzie has said of council cuts: “This is disastrous for the people of Birmingham. The cuts amount to social and economic vandalism and they threaten the economic viability and social fabric of our city.

“The council has made a political decision to push ahead with punitive cuts that threaten the very viability of public services. These cuts are too fast and too deep.”

Yesterday Marketing Birmingham announced that it is to drop its annual Taste of Birmingham event in favour of a new food festival.

It is not yet known if this decision was taken due to budget restrictions. It is also unknown whether further Marketing Birmingham initiatives will follow suit.

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