It has been a busy week for new TV ads breaking, with Persil, Pizza Hut, Paddy Power, Vax, Powerade, Principles, Irn-Bru, Stella Artois, Aldi and Jasper Conran all launching new national TV campaigns this week.
Here, in no particular order, are The Drum’s five favourites:
IRN-BRU Sugar Free rebrand campaign highlights the obvious
The £2 million campaign to promote the rebrand of Diet IRN-BRU to IRN-BRU Sugar Free launched on Monday this week (14 February). The ‘Totally Obvious’ campaign was created by The Leith Agency.
New Stella Artois 4% ad campaign rolls out
The latest instalment of the Triple Filtered, Smooth Escapades ad campaign for Stella Artois’ premium 4% smooth lager launched on Tuesday (15 February), created by Mother London.
New Aldi ads highlight brand-like quality
A new ad campaign from Aldi highlights the ‘brand-like quality’ of its products as the discount retailer grows its market share. The ad, which broke on Monday (14 February), was created by McCann Manchester.
Paddy Power turns sensual with TV advert
Paddy Power has begun a TV campaign created by Big Al’s Creative Emporium to promote its smartphone betting service.
Video: New Vax TV campaign from driven
Floorcare brand Vax has launched a new £1m national TV campaign created by Cheshire agency driven and produced by The Mob.