Tourist board asks designers to rebrand a country in return for a holiday

The Zambian Tourism Board and World Bank are running a competition to rebrand Zambia, with entrants tasked to design a new logo or devise a catchy new slogan in return for an all-inclusive, 15-day luxury safari for two in Zambia worth $30,000.

The competition closes 25 February at midnight in Zambia (CAT time zone) and slogans should be in English and appeal to a broad, global audience. There are no word limits on the slogan, but the organisers recommend “short and snappy”.

On 14 March the five best entries will be displayed on for public vote, with a winner announced on 21 March.

More information can be found at and here's a few Zambia facts and figures to help with your designs:

Covering a total surface area of 752,614 square kilometres, Zambia is generally a high plateau averaging between 1,060 metres and 1,363 metres above sea level. This makes the country’s weather mild and pleasant.

The country’s water surface is 2% of the land surface. The water bodies are mainly from the three natural lakes in northern Zambia. The fourth is the exciting man-made Lake Karibahen in the south which, when commissioned in late 1950s, was the largest man-made lake in the world.

There are over 73 dialects spoken in Zambia, but the official language is English. All media and business is in English and most Zambians speak it fairly well.

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