Persil TV ad score gets Spiked for BBH

Music composition specialist, Spike Scott, part of Leeds based Mezzo Group, has produced the music for two new Persil TV commercials created by international advertising agency, Bartle Bogle Hegarty (BBH).

Spike was approached by BBH following previous commissions it had undertaken for the agency, including a TV campaign for Baileys Irish Cream. The first commercial, which is currently airing in the UK on all terrestrial channels, plus Sky and in a number of European countries, features a group of children trying to break the record for the most t-shirts worn at one time. The record attempt is almost ruined as a child spills blackcurrant juice on his many layers until mum and Persil come to the rescue, washing the stains out of each t-shirt.Spike’s music for the advert is a fun version of Roy Castle’s ‘Record Breakers’ theme tune, sung by a school choir and accompanied by acoustic and percussion instruments creating an organic and endearing sound. Following the success of the t-shirt commercial, BBH approached Spike to produce a further score for Persil’s bubble car advert. Spike was briefed to compose an upbeat, quirky tune to accompany the scenario of more and more children piling into a stylistic bubble car which resembles how Persil is "small but packed full of cleaning power". Groups of children from the UK and Spain, where the advert is currently playing, sing the music for this commercial. The bubble car advert will roll out across Europe, Australia, New Zealand and the UK over the next 12 months. Speaking about the Persil commercials, Spike commented: “It is always great to be involved with the team at BBH. “Working with the children to produce the music was a joy and the sound we created lent itself perfectly to the adverts which are quirky and fun. I hope the ‘Small and Mighty’ campaign proves to be a great success for Persil and BBH.”

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