Modern Marketing

Marketing Birmingham drops Taste of Birmingham event

Author

By The Drum Team | Staff Writer

February 17, 2011 | 2 min read

Marketing Birmingham has announced that it is to drop its annual Taste of Birmingham event in favour of a new food festival.

The food and drink festival has been run for the last five years, with the aim of raising the profile of the city and increase visitor numbers.

Ian Taylor, commercial director for Marketing Birmingham, commented: “We are now working with key partners in the city to develop a new food festival that meets the changing demands of consumers looking for new culinary experiences. This festival will take the place of, and build on the success of Taste of Birmingham.”

Marketing Birmingham took over the event two years ago.

Brand Events was the events company for Taste of Birmingham, which also runs similar ‘Taste’ events in other cities around the world.

Salford City Council announced that it would no longer run its Proms in the Park event earlier this week, citing budget cuts as the reason.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Modern Marketing

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +