Marketing Birmingham has announced that it is to drop its annual Taste of Birmingham event in favour of a new food festival.
The food and drink festival has been run for the last five years, with the aim of raising the profile of the city and increase visitor numbers.
Ian Taylor, commercial director for Marketing Birmingham, commented: “We are now working with key partners in the city to develop a new food festival that meets the changing demands of consumers looking for new culinary experiences. This festival will take the place of, and build on the success of Taste of Birmingham.”
Marketing Birmingham took over the event two years ago.
Brand Events was the events company for Taste of Birmingham, which also runs similar ‘Taste’ events in other cities around the world.
Salford City Council announced that it would no longer run its Proms in the Park event earlier this week, citing budget cuts as the reason.