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Magazine industry records total sales increase of four per cent

The demand for magazines is increasing according to figures released today by the Audit Bureau of Circulations (ABC).

Circulation figures for ABC-audited titles between July and December 2010 increased by 4 per cent from the same period in 2009, and also rose by 3.3 per cent on the first half of 2010.

The woman’s magazine market grew by 9.2 per cent year-on-year, with cookery and kitchen seeing the most notable rise of 36 per cent, while lifestyle and fashion grew by 6.7 per cent.

Leisure magazines increased by 7.9 per cent, while the TV listings marketing grew by 0.4 per cent.

Current affairs titles also saw a 4.9 per cent improvement in sales.

Barry McIlheney, CEO of the PPA, commented: “These very positive ABC results are further evidence of the continued strength of the medium of magazines at a time when many brands are expanding their reach by engaging with audiences on various platforms, from websites and apps to live events.”

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