Clarins 'pops up' with youthful retail concept

Beauty brand Clarins’ new range aimed at a younger consumer is being exclusively previewed in a pop-up shop created by leicestershire-based retail design consultancy Sheridan&Co.

The Daily Energizers range will exclusively preview in Sheridan&Co’s own Insight retail test space in Blandford Street in London’s West End. The new range has been developed by Clarins specifically to benefit a younger consumer group aged between 18 to late 20s. The shop will be open for nine days from 17 to 26 February.

Sheridan&Co has created a concept based around a juice and cappuccino bar where consumers will be able to hangout and find out more about the new product range.