BrandOpus redesigns Badger Ales’ Hopping Hare
Independent UK brewer and pub owner Hall & Woodhouse has unveiled the first of its redesigned ales from the Badger Ales portfolio.
The new design of Hopping Hare will hit shelves in March, with the rest of the range rolling out later in the year.
The portfolio’s redesign has been carried out by BrandOpus and aims to ensure improved stand-out for the Badger brand, creating more consistency across the range and securing greater product recognition by the consumer.
The new design incorporates the personality of the hare character who forms a much more dynamic role in the label design, and is complemented by an idiosyncratic typeface, including leaves and tufts of grass to evoke the countryside connotations of the Badger brand.
BrandOpus creative director Paul Taylor said of the redesign: “The brand framework we created for Badger unifies the range of characterful countryside inspired ales. On an individual level, the new design expresses the quirky traits of each of the unique personalities of the ales. The overall redesign gives Badger a stronger presence on-shelf that enables consumers to understand and engage with the brand more meaningfully, and recognise the Badger portfolio over other brands in the ale category.”