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Agencies 4 Growth Festival Logo

Big Communications to put Cadbury World back on TV

Visitor attraction Cadbury World is to return to TV for the first time in a decade in a new ad from Big Communications.

The 10 and 20-second spots are still in post-production but are scheduled to break on 24 March.

"It’s a big step for us and we’re all looking forward to seeing the end result," said Lucy Giaquinto, marketing manager at Cadbury World.

The ads will combine animation and live action and will promote the Birmingham visitor attraction as "a world of chocolatey fun".

Rachel Cunningham, account director at Leicester-based Big, said: “With a relatively small budget in place, we wanted to create something true to the Cadbury World experience."

The Drum will bring you the ads next month.

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