Rap star Lil Wayne has crushed Oreo’s attempt to attain a Facebook record for the most ‘likes’ in 24 hours after requesting that his own 20m followers pile in and ‘like’ his own rival posting.
Within 15 hours 478,000 had responded to the call, garnering four times as many ‘likes’ as Oreo has yet accumulated – with just four hours left to go
Wayne wrote: “Everyone, please ‘Like’ this post. I’m trying to break the Guinness World Record for most ‘Likes’ on a post in 24hrs. Let’s get it!!!”
Mazy Kazerooni, Lil Wayne’s digital manager, says that the idea was to show the star’s social media prowess. “I want people to think ‘Bieber, Gaga and Lil Wayne.’ The traffic we do is ridiculous.”