Speedo appoints former SodaStream MD as UK commercial director

Global swim brand Speedo has appointed Mark Wyatt as its UK commercial director.

Wyatt, who joins from Sodastream where he was managing director, takes over the role from Tim Ives who has moved to become European business development director.

David Robinson, Speedo CEO, said: “We are delighted to have Mark on board. He is an experienced and innovative senior leader with an outstanding track record in developing businesses in a diverse range of markets, products and cultures, particularly within tough trading climates.”

Wyatt added: “Speedo is an iconic, world-renowned brand and I relish the challenge of developing its UK growth and brand presence through a variety of commercial routes, in conjunction with the Speedo UK management team.”

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