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Ofcom launches logo to identify programmes with product placement

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By The Drum Team | Staff Writer

February 14, 2011 | 2 min read

The logo which will accompany broadcasts which incorporate paid for products has been launched by Ofcom.

It will be displayed for three seconds at the beginning and end of shows which have been paid to feature products and will also appear after advertisement breaks.

The graphics appearance coincides with broadcasters preparations to run a series of information films to explain the February 28 introduction of product placement to viewers.

Though now officially sanctioned the practice will be heavily regulated with bans in place for products including tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines and baby milk being used in product placement.

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