The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

February 11, 2011 | 1 min read

The Scottish Government has launched its first-ever domestic abuse campaign aimed at teenagers.

The six-week campaign aims to highlight children and young people living with domestic abuse to specific support resources.

Newhaven has developed the above-the-line creative, which uses the insight that living with domestic abuse can feel like living in a war zone, and includes the number for ChildLine, and details of a website with information to help.

Consolidated is overseeing media relations and Mediacom Edinburgh is in charge of planning and buying activity.

An online viral will also run across youth-orientated websites and posters in all secondary schools.

Creative was by Newhaven's Chris Watson and Rufus Wedderburn, while photography was by Alex Telfer.

The warzone viral was directed by Chris Watson.

MediaCom Consolidated Newhaven

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