App being developed to promote new October Films series Rude Tube

An app for October Films has been developed to promote E4 and Channel 4 series Rude Tube, the first brief handed to McCann Metro since its appointment.

The app, due to launch in April, will include exclusive content and games linked to the show.

Duncan Nichol, brand producer at October Films, said: “This is one of our first big adventures into the digital world with a highly engaging and multi-layered mobile app. The app will give us an opportunity to extend the Rude Tube brand and engage our audience in a new way.”

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