Activision News UK

Activision culls out of tune Guitar Hero


By The Drum Team | Editorial

February 11, 2011 | 2 min read

Guitar Hero has been scrapped by Activision following a poor retail showing by the last instalments in the franchise.

Once one of Activision’s most profitable brands the mosh em up was canned after Eric Hishberg, Activision’s chief executive, observed: “We simply cannot make these games profitable based on current market and demands."

Also in the firing line is True Crime: Hong Kong, the third in a series of cops and robbers titles after Hishberg admitted: “To be blunt it just wasn't going to be good enough.”

Activision has confirmed that 500 jobs will be lost as a result of the cutbacks with its UK studio, Freestyle Games, amongst the most severely hit.

Activision News UK

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