Lil-lets appoints Big Communications
Tampon brand Lil-lets has appointed Big Communications as its "managing communications agency".
Big was hired to work on the brand's through-the-line activity following a pitch against an undisclosed agency.
The Leicester ad agency has worked with Lil-lets previously, taking the brand back on TV in 2008 after a five-year absence.
Big's managing director, Mike Phillipson, said: "We are thrilled to be working closely with Lil-lets as a strategic and creative partner, it is a fantastic brand and we are confident that we can take it from strength to strength."