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JD Sports runs Manchester Derby ad on the A56

JD Sports is using a major new outdoor advertising site to pit the red half of Manchester against the blue half ahead of this weekend's Manchester Derby.

The ad, launched ahead of Saturday's football clash between United and City, is the first to appear on JCDecaux's new Trafford Arch advertising structure which straddles the A56 in Manchester.

JCDecaux claims it is the first advertising structure in the UK to span a highway.

The outdoor advertising company was awarded a contract to manage the site for Trafford Council following a competitive tender held in 2007.

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