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Future

Future announces two senior publishers to aid expansion

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By The Drum Team, Editorial

February 10, 2011 | 3 min read

Bath-based special-interest media group, Future, has announced two appointments within its Entertainment portfolio that it hopes will reinforce its senior team in preparation for expansion and development during the coming year.

James Kick and Don Ditri have been promoted to associate publisher and associate publisher digital, respectively.

Kick will be responsible for Official PlayStation, PSM3 and FirstPlay as well the annual Golden Joystick Awards.

Kick joined Future in 2008, to oversee the games marketing team and has directed strategic campaigns for all of Future’s brands, including working closely with Sony Computer Entertainment Europe (SCEE) on the launch of FirstPlay and helping the Golden Joystick Awards achieve over 1.54 million consumer votes in 2010.

"Due to the wide variety of media touchpoints we're working across, it's a brilliant time to be stepping into a publishing role,” stated Kick.

“It's going to be a great year for SCEE and I'm excited by the challenge of driving essential games media brands forward.”

Ditri will take direct responsibility for CVG, GamesRadar and the websites for Official Nintendo Magazine and Xbox 360: The Official Magazine.

“In an exciting year of expansion and development, I’m looking forward to helping drive forward Future’s truly unique cross-media portfolio,” said Ditri.

Ditri was digital marketing manager at Future in 2004, before budget-exceeding success as ad sales manager on CVG and GamesRadar. He returns to Future after two years as commercial development manager at CBS Interactive, responsible for key brands such as GameSpot UK.

“James is extremely talented and illustrates the strength-in-depth the company has, while we know all about Don’s capabilities from his first spell at Future,” said Group publisher Simon Maxwell.

We’re now very well-placed to realise everything we have planned and drive our brands to new heights.”

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