Modern Marketing

Salford City Reds signs up K2L as marketing agency


By The Drum Team | Editorial

February 9, 2011 | 2 min read

Super League rugby club Salford City Reds has signed up K2L Marketing as its marketing agency.

Trafford-based K2L's first work for the club will be a campaign to promote its farewell season at The Willows, which it is leaving after 100 years to move to a new 20,000-seater stadium.

"We hope to help them cause a bit of a stir amongst the Reds’ supporters and generate some excitement for what is sure to be a fantastic final season at the Willows," said K2L director Scott Kennedy.

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