Communications Mighty Small News

New CWU campaign from Mightysmall targets Coalition


By The Drum Team | Editorial

February 8, 2011 | 2 min read

The Communications Workers Union (CWU) has begun a new campaign in an effort to persuade the Coalition Government not to privatise Royal Mail.

The new campaign, by Mightysmall, will be highly targeted across 71 English constituencies where Conservatives of Liberal Democrats held their seat by a slender majority over Labour.

The Leader and deputy leader will also be targeted with multi media campaigns in their own constituencies, highlight that their own constituents didn’t vote for them to sell off a British institution.

Nick Clegg was targeted by a full-page advert that ran on Saturday in the Yorkshire Evening Post (pictured).

Mightsmall previously worked with the CWU on another similarly themed award winning campaign in 2009.

Adrian Jeffery, creative director said, “Hats off to the client who wanted us to include Clegg’s home address and his home telephone number in the copy so his constituents could tell him in person how they feel.”

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