Mobile website developed for Yorkshire Building Society

Yorkshire Building Society has launched a mobile website to allow its customers to access product information and services through smartphones.

Nigel York from the Yorkshire’s E-Commerce team explained that the website would offer the brand the chance to develop a new mean of customer engagement as lives become increasingly busy and a growing number of individuals begin to rely on online facilities.

“The number of customers visiting our site using their mobile phones has grown dramatically over the past two years and this demonstrates the importance of catering for this fast growing audience - we believe our launch highlights our continued innovation for online users,” added York.

“The new website will offer users instant access to all Yorkshire products alongside a comprehensive branch finder to locate the nearest branch to the user's current position should they want to pop in for more details or to open an account.”

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